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Finding
the right business will make me successful.
Don’t sell yourself short. The business does not make you successful.
You make yourself successful. The business is just a vehicle. You are
already successful in key areas of your career and life.
The
secret to success is finding a career doing something I love.
Brace yourself: Businesses founded on the owner’s background, experience
or knowledge has the highest incidence of failure.
If you restrict your options to things you’re already good at,
you shut down a universe of possibilities.
I’ll
know the right opportunity when I see it.
That’s a trap: Believing
that you’ll fall in love at first sight.
Many people make an emotional connection with a career, and invest
months of hard work, only to find it doesn’t meet their needs.
The business you chose should be the vehicle to the life you want
for you and your family rather than being your life. If the business
becomes your life, then you bought yourself a job.
I
can’t be in the _______________business! I
don’t know a blankety blank
thing about _______________s!
You don’t have to. You hire people who do. You’re in the business of
growing a business. You’re the marketer and manager of your business,
rather than the technician in the business. That’s were the action and fun
are. The franchisor has developed a proven system for you to follow. In
franchising, you’re in business for yourself – not by yourself.
Most
businesses go belly up.
If that were true, why have over 90% of franchises succeeded? And, why
would a franchise open every eight minutes of every business day?
Small businesses are the dynamo driving economic growth.
Corporate
HQ will dictate everything. I
won’t have any control.
Franchisors provide the framework, but you manage, market and promote the
business. You’re in charge.
Remember: Franchisors don’t win unless you win. It’s truly a win/win
situation.
I can’t be creative in a franchise.
The creativity comes in managing and marketing a proven process.
And there’s plenty of room for your ideas. You’d be astonished
to know how many product and service innovations have come from
franchisees, not the parent company.
A
franchise requires more money than I can afford.
That depends on how you approach it. A franchise or business is an
investment. Like owning a
home, there are many ways to finance a franchise.
Your local banker, SBA, SCORE or WWBIC can provide guidance.
“F” is for
Franchise – Don’t let the F word scare you!
“f”
is for frustration
Think about
your present situation. Feeling under-appreciated? Left out of
important decisions? Stymied by bureaucratic flab? Ever feel you
could do great things if you could run the show?
“f”
is for fear
A little fear
is normal when you contemplate something new. There’s fear of the
unknown, fear of failure, fear of change – even fear of success.
We like to say
the F.E.A.R. is false Evidence Appearing Real. All too often, people
let misunderstandings and old prejudices block their way to a profitable
new direction. Maybe you’re afraid you’ll make a poor choice, or
worst of all, go under. You’d be crazy if you didn’t have fears
like these. But they mustn’t paralyze you. The answer to
fear is information and support, which we give you throughout our process.
Before you rule anything out, share your concerns with us. We’ll
help you make well-informed choices.
“f”
is for failure
While business
ownership can be risky, franchise ownership is designed to minimize those
risks. After 10 years, most non-franchise businesses have an 18%
survival rate – while 90% of franchises are still in business.
Franchisors provide a proven system to follow. They’ve already
paved a path to you success.
“f”
is for finances
Like financing
a dream home, there are many ways to finance a business dream, safely and
confidently. You’re not so much laying out cash, but rather making an
investment. An investment that will grow and you’ll be the key factor in
that growth: Your energy. Your skill. Your commitment.
“f’”
is for family & friends
“Will they
support my decision, especially if it means change? If I fail, will I fail
them too?”
Your family and friends love you and want to keep you from disappointment.
That’s natural. Of course they’re uncertain about your choice to
explore options. Since it’s your dream, they may not see it at first.
In time, they’ll share your excitement. But it would be a shame to
let their fear impede your path to financial independence.
Don’t lose
sight of the benefits that made you want to look ahead in the first place:
Control of your income, control of your time, and the lifestyle rewards
that come with your dreams. The right move can give you more flexibility
to be with your loved ones.
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